Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe

by Laurie Sullivan @lauriesullivan, September 18, 2020

Brands are getting better at connecting with consumers and striking the right chord. Of those consumers who own a smart speaker, 51% remember having heard an ad on it — up from 25% in May 2019. About 85% say they hear these ads at least weekly, according to data released Friday. …