Search results for "qr codes"

• Many Consumers Are Willing To Scan QR Codes In TV Commercials
  Almost half of consumers said they have tried to scan a QR code they saw on TV.
  March 14, 2023  Tags: direct marketing, direct response, performance marketing, qr codes, smart tvs, smartphone
• Consumers Prefer TV Ads Enhanced With More Information
  About four out of five of U.S. television viewers said they like enhanced ads overall.
  February 6, 2023  Tags: advertising, cmmr, data, qr codes, research, television, tv, weather
• KERV Interactive Sees A New Way To Trade Media
  KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
  May 4, 2022  Tags: advertising, attribution, audience measurement, connected tv, content, ctv, data, digital content, display, engagement, interactive, media buying, media measurement, metrics, microsoft, programmatic, q&a, qr codes, research, roku, search, streaming, television
• ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
  Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
  January 24, 2022  Tags: advertising, ana, apps, chatbots, digital, direct mail, direct response, display, email, paid search, qr codes, research, search, technology, voice search
• Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
  What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station, Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
  October 6, 2021  Tags: baby boomers, brand marketing, branded content, content, content marketing, digital, digital content, digital marketing, engagemillennials, gen x, integrated marketing, marketing, marketing/branding/advertising, millennials, music, out-of-home, playlist, qr codes, real estate, television, tv
• Kellogg Interactive Ad Scores Big with Fans During Super Bowl
  Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive, Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
  March 6, 2020  Tags: connected devices, connected tv, cpg, creative, data, data-targeting, digital, digital content, ott, personalization, qr codes, real-time, super bowl, television, tv, video