Almost half of consumers said they have tried to scan a QR code they saw on TV.
As customer acquisition costs soar, many DTC brands are seeking greater efficiency by increasing the lifetime value of their existing customer base. Winc's Chief Marketing Officer, Jai Dolwani,
demonstrates how his brand takes the same performance and data-driven approach to increasing LTV as it does driving conversions. Everything from purchase and cancellation reasons to competitive
analysis and Net Promotor Score are data points that drive core insights around how customers value your brand and respond to promotion. Jai walks through what Winc has learned from activating those
insights in campaigns that worked.
The portion of marketers in the U.K. who cited challenges communicating with colleagues has grown from 26% last year to 33% this year.
Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital customer
journeys. Pandora Jewelry faced just that with only two months to Mother's Day, their biggest sales period. Their solution was a "full funnel" approach pivoting from a strategy that drove store
traffic to one driving e-com. Pandora quickly shifted to a digital-only strategy.
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce.
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.