Search results for "direct marketing"

• Many Consumers Are Willing To Scan QR Codes In TV Commercials
  Almost half of consumers said they have tried to scan a QR code they saw on TV.
  March 14, 2023  Tags: direct marketing, direct response, performance marketing, qr codes, smart tvs, smartphone
• Winc's Data Driven LTV
  As customer acquisition costs soar, many DTC brands are seeking greater efficiency by increasing the lifetime value of their existing customer base. Winc's Chief Marketing Officer, Jai Dolwani, demonstrates how his brand takes the same performance and data-driven approach to increasing LTV as it does driving conversions. Everything from purchase and cancellation reasons to competitive analysis and Net Promotor Score are data points that drive core insights around how customers value your brand and respond to promotion. Jai walks through what Winc has learned from activating those insights in campaigns that worked.
  December 23, 2022  Tags: acquisition, brands, data, direct marketing, dtc, performance marketing, promotion
• Poor Internal Communication Grows As Problem For Marketers
  The portion of marketers in the U.K. who cited challenges communicating with colleagues has grown from 26% last year to 33% this year.
  December 14, 2022  Tags: cmmr, data, data sharing, direct marketing, direct response, privacy
• Consumers Loyal To Brands That Address Social Inequities
  Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman.
  October 27, 2021  Tags: cookies, data, direct marketing, diversity, research
• Pandora Thrives with a Full Funnel Approach to E-commerce
  What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital customer journeys. Pandora Jewelry faced just that with only two months to Mother's Day, their biggest sales period. Their solution was a "full funnel" approach pivoting from a strategy that drove store traffic to one driving e-com. Pandora quickly shifted to a digital-only strategy.
  January 6, 2021  Tags: advertising, brand marketing, content marketing, covid-19, customer experience, d2c, digital, digital content, digital marketing, direct marketing, ecommerce, marketing funnel, programmatic video, social media
• Catalog Renaissance: How Well-Designed Books Drive Email Results
  A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
  February 12, 2020  Tags: direct mail, direct marketing, ecommerce, email, print, research, roi
• Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
  Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020.
  February 12, 2020  Tags: digital, direct marketing, paid search, research, search, sites, web sites
• Boris And Brexit See Growth Grind To A Halt
  Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce.
  July 17, 2019  Tags: digital marketing, direct marketing, europe, london, research, uk
• End-to-End Is The Real Holy Grail: A Dell Use Study
  The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system.
  November 19, 2018  Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video
• D2C Goes Omni: HelloFresh's Next Level
  It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity.
  November 19, 2018  Tags: coupons, cpg, d2c, direct marketing, dtc, email, food, innovation, out-of-home, packaging, paid content, retail, social media