Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "brand image"
- Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
- A combined performance and brand approach increases median revenue by 90%.
- How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
- Broad brand awareness and personalized outreach not only capture attention but also build trust.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
- "It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality," said J.D. Power's Frank Hanley.
- Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
- "The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter."
- News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
- Convenience and cost trump values for many consumers in the United States.
- Many consumers also will stop following social influencers whose values aren't aligned.
- Consumers are willing to pay higher prices, but expect a premium experience, per Reputation's Joe Fuca.
- Brand traits -- such as consumer loyalty, market share and brand penetration -- are responsible for 21% of incremental sales, up six percentage points since 2017.
- Subaru of America believes "Love Means Being More Than a Car Company." The Subaru Love Promise is the company's vision to show love and respect to all people at every interaction with Subaru. Subaru of America's Associate Director of Marketing Operations, Bridget Hanrahan, discusses how together with its retailers, Subaru is dedicated to making the world a better place.
- Using its new "Test Your Idea" platform System 1 surveyed 500 people to evaluate the new X logo against the old Twitter logo and the logos of Reddit, Threads and Truth Social.
- Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
- Kantar's ranking of most valuable brands in the region highlights opportunities for global growth.
- Rankings come at a time of shifting social and political landscapes, and a 37-count, first-time federal indictment of former U.S. President Trump.
- Beverage brands such as Pepsi and Sprite showed the greatest resilience with rising values.
- Two out of five baby boomers said they would be unlikely to shop again on a website whose product imagery wasn't accurate.
- Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
- 80% of respondents in Attest study believed brands were involved in "greedflation," using inflation as an excuse to hike prices unfairly.
- The "Stay Focused" brand platform is based on consumer research the company conducted into what consumers want from energy drinks, according to Nutrabolt CMO.
- All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study.
- When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them.
- Nearly all consumers recognize the big streamer brands, but relatively few would know how to explain individual streamers' brand propositions, finds Hub survey.
- Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. Cicis Pizza's CMO, Stephanie Hoppe, shares what they've learned along the way about embracing Cicis' roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful "Endless Pizzabilities" brand relaunch that bets big on experiences fueling Cicis' continued growth.
- Almost three quarters of consumers are willing to share personal data with brands they trust.
- The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political polarization is having on major consumer and media brands.
- Patagonia's mission statement is: we're in business to save our home planet. For over 35 years, Patagonia has supported over 1,500 environmental groups by donating 1% to grassroots activist organizations that have direct-action agendas and work on strategic, multipronged campaigns to preserve and protect the environment. We built Patagonia Action Works to take this a step further. Patagonia Action Works - a response-driven, relationship building digital ecosystem and toolkit - meaningfully connects our customers and greater community to the grassroots environmental activist groups we support. Patagonia's Director, Digital Impact: Community & Activism, Scott Carrington, discusses how the initiative was driven by a desire to transform brand values into tangible actions in this latest case study.
