To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women,
affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spike Lee give a
clear indication of how important it is for the brand to connect authentically with multicultural customers. Not everyone can hire a-list stars and give Diddy a car but there are key takeaways that
Alexis Kerr, head of multicultural marketing at Cadillac, shares to help other brands activate on a smaller scale.
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance"
could create greater affinity within the Black consumer mindset for the Lexus brand.
Residents of Phoenix see driverless minivans from Google's Waymo, cruising around town like human intervention is no big thing. But the future of mobility doesn't just impact our cars. It impacts how
we live and how we work.