Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with
an estimated 6.2 million.)
The best products, combined with the best consumer experience, offering the highest value have typically grown share, the firm said.
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable TV networks will decline 13% in 2024 to $20.1 billion, while AMC Networks will dip 21% lower to $2.4
billion.
The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share.
Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
Nearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max - up vs. 35% in 2021 and 30% in 2018.
Broadcast television held steady at about 20% of total viewing time among TV audiences.
Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.
Smart TVs aren't just for watching video, with half of consumers saying they use the biggest screen in their homes to stream music from a service such as Pandora or Spotify.
The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.
One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
A potentially eye-opening move by legacy TV network groups and legacy pay TV distributors revolves around issues for their seemingly much maligned smaller cable TV networks.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
Consumers are most likely to say that television advertising enhances perceptions of brand quality.
About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.
Consumers express high loyalty to their default apps or sources.
Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.
Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023.
T
FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households.
TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.