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Search results for "cable tv"
- Broadcast television held steady at about 20% of total viewing time among TV audiences.August 21, 2024 Tags: avod, cable tv, cmmr, fast, streaming, svod, tv
- Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences.
- Smart TVs aren't just for watching video, with half of consumers saying they use the biggest screen in their homes to stream music from a service such as Pandora or Spotify.August 5, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, satellite tv, tv
- The average number of non-premium TV/video services in a "bundle" is 6.6 platforms/services. Premium video averages 6.3 services, a study by Hub Entertainment Research finds.July 1, 2024 Tags: bundles, cable tv, entertainment, fasts, research, subscription bundles, svod, television
- One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.May 22, 2024 Tags: addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, linear tv, satellite tv, tv
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.May 20, 2024 Tags: apps, audio, bundles, cable tv, consumer experience, content, entertainment, fast, gaming, mvpd, news, podcasts, research, social media, streaming, svod, television, video, vmvpd
- Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
- The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
- A potentially eye-opening move by legacy TV network groups and legacy pay TV distributors revolves around issues for their seemingly much maligned smaller cable TV networks.April 8, 2024 Tags: cable tv, charter communications, disney, disney+, espn, paramount, research, streaming, television
- The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.March 22, 2024 Tags: advertising, cable tv, espn, forecast, journalism, media measurement, ratings, research, revenue, streaming, television
- DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.March 19, 2024 Tags: cable, cable tv, consumer experience, content, cord-cutting, directv, entertainment, local media, news, research, satellite tv, subscriptions, television
- Consumers are most likely to say that television advertising enhances perceptions of brand quality.
- About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.March 1, 2024 Tags: addressable, addressable advertising, addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, india, satellite tv, smart tvs, tv
- Consumers express high loyalty to their default apps or sources.
- Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.November 30, 2023 Tags: cable tv, cord-cutting, forecast, research, satellite tv, streaming, subscriptions, television
- Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.November 17, 2023 Tags: cable tv, live streaming, loyalty, mvpd, research, satellite tv, streaming, subscriptions, vmvpd
- An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.November 16, 2023 Tags: cable tv, directv, mvpd, research, satellite tv, subscriptions, television, vmvpd, youtube
- Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.November 16, 2023 Tags: baseball, cable tv, data, media measurement, news, paramount+, peacock, ratings, research, satellite tv, sports, streaming, television, video
- Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.November 16, 2023 Tags: advanced tv, cable tv, ota, research, satellite tv, smart tvs, streaming, television
- Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
- AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023. TNovember 6, 2023 Tags: ad buys, advertising, amc, cable tv, media buying, nielsen, ratings, research, revenue, streaming, television
- FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households.
- TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.October 10, 2023 Tags: advertising, cable tv, charter communications, disney, nbcuniversal, paramount, research, revenue, satellite tv, streaming, warner bros discovery, warnermedia
- Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
- YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.October 3, 2023 Tags: cable tv, customer service, hulu, live streaming, mvpd, research, satellite tv, vmvpd, youtube
- Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
- U.S. syndication programming and advertising continues to show weakness. So where does it go from here?August 25, 2023 Tags: advertising, broadcast networks, cable tv, connected tv, cord-cutting, local media, movies, research, revenue
- The most-watched program in July was "Suits," a cable TV show starring Meghan Markle that Netflix started streaming.
- Advertising a digital sales event on traditional media may not be as necessary.August 14, 2023 Tags: amazon, amazon fire, amazon prime, amazon prime video, broadcast networks, broadcasting, cable, cable tv, cmmr, comcast, ctv, disney, fox corp, nbcuniversal, paramount, viacomcbs
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All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.