Consumers express high loyalty to their default apps or sources.
Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
Advertisers are recommended to use an omniscreen strategy to reach and interact with holiday shoppers.
Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
Share of smart TVs used for both streamed and traditionally sourced content is down to 41%, according to ACR data.
Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023.
FASTs are also 10.6 times more likely than traditional TV to reach light and no TV-viewing households.
TV network groups with 15 to 20 channels might have good reason to be concerned about their next negotiations with legacy pay TV services.
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
The most-watched program in July was "Suits," a cable TV show starring Meghan Markle that Netflix started streaming.
Advertising a digital sales event on traditional media may not be as necessary.
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising's biggest stage-the Super Bowl. AFM's Associate Director of Brand Marketing &
Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
Research from 2022 shows unscripted programming has a greater share of total day time viewed among CBS, ABC, and NBC. Comparatively, unscripted and other non-scripted TV content has a much larger
share of time viewed when it comes to cable TV networks.
More than half of sports fans said streaming provides a better viewing experience of games than cable or broadcast TV.
More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free
Advertisers are down 23% in the first 4 months of 2023, per an analysis seeking to quantify performance during Chris Licht's tenure as CNN CEO.
Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership.
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% of boomers, while 47% of the younger group is
receptive to ads on streaming services vs. 28% of boomers.
Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership
declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three
We have officially reached "peak channels." We now have more programming channel options than any viewer has time to navigate through -- and that is a real problem for programmers, distributors and
Full-year 2023 is projected to see ad-revenue results for major TV-based companies similar to 2022. Total domestic D2C streaming/virtual ad platforms are projected to rise 6.1% in Q4, while digital
media ad results are virtually on par with TV -- anticipating just 0.8% growth. MoffettNathanson says in a report released Thursday: "It's the lowest level of growth we've seen since the
Covid-impacted quarter of 2Q 2022."
Advertising for cable TV works best when a media campaign is running on 40 to 45 linear TV networks where it can deliver a reach of 62%, according to Effectv.
If more "unfiltered," unverifiable content continues to float around news digital platforms, there is inherent danger for the advertising brands backing that content.