2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
- by Wayne Friedman , April 21, 2025
As concerns about a recession loom, national U.S. broadcast and cable TV advertising revenue declined 7% to $6.7 billion in the first quarter of 2025.
Macroeconomic trends are projected to act as a "headwind" for the remainder of 2025, according to estimates from MoffettNathanson Research.
For the first three months …
