Commentary
Legacy TV-Owned Virtual Pay TV: YouTube TV Too Far Ahead?
- by Wayne Friedman , Staff Writer, April 22, 2025
A new style of pay TV packages -- skinny bundles, and combo streaming/linear TV bundles from DirecTV, Charter Communications and Comcast Corp. -- have a lot of work to do.
Is more TV marketing the right approach? Right now, we don't see much evidence of that -- the brand message, …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
