More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
- by Karlene Lukovitz @KLmarketdaily, November 30, 2023
When it comes to how consumers opt to launch a TV/video session, smart TV apps have caught up with and even slightly surpassed set-top boxes in a remarkably short time.
According to Hub Entertainment Research’s latest annual “Decoding the Default” study, 32% of viewers now report that they initially use …
