A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
Disney+ was the No. 2 streaming app by global app store consumer spend in 2021, second only to YouTube, reports App Annie.
Disney+ has failed to penetrate the audience of viewers 50+ who are unlikely to have young kids and may not be Marvel/"Star Wars" fans, a MoffettNathanson report says.
YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
Disney is raising the price of Hulu+Live TV to $69.99 from $64.99. But it is also adding Disney+ and ESPN+ to sweeten the deal.
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.