Like Its Streaming Rivals, Disney+ Needs To Skew To A Broader Range Of Entertainment
- by Wayne Friedman , January 18, 2022
While analysts have worried about the slowdown in Disney+ subscribers in recent periods, one research group believes there is also a concern about the perception of its “narrow” audience.
“Disney+ has failed to penetrate older consumers over the age of 50, who likely don’t have young kids at home and …
Good one, Wayne. If anyone looks at the audience comp figures from Nielsen as well as other sources it leaps out at you that Disney+ is mainly for kids and, to a lesser extent, their parents. Since the percentage of homes in the U.S. with teens and kids under the age of 12-15 is quite small, this places Disney+ at a marked disadvantage where subscriber growth is concerned. Yet Disney+ controls plenty of fare in its various bundles as well as Hulu---much of it being ABC network, cable and local news content. But is this wealth of viewable content---viewable to people aged 40+ and 60+---- being heavily promoted by Disney+? From what I have heard, the answer is nope. Just check out what goodies Disney+ is touting to consumers and see what you think.