Commentary
19% Of U.S. Disney+ And 11% Of Netflix Users On Ad-Supported Plans, 85% New
- by Karlene Lukovitz @KLmarketdaily, July 13, 2023
Seven months after Disney+ launched an ad-supported subscription tier in early December 2022, 19% of U.S. subscribers are on that plan, according to a survey of 2,506 adults conducted March 23-27 by HarrisX for Samba TV, which tracks viewership intel across 48 million connected televisions worldwide.
In addition, 11% of …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
