More U.S. Consumers 'Binge And Bail' On Streaming Apps
- by R.G. Williams , December 21, 2021
The growing number of streaming apps gives consumers more flexibility to customize their choices of programming. That greater freedom can be worrisome for subscription video-on-demand platforms that lose paying customers who “binge and bail,” according to The Diffusion Group.
The research firm found the portion of U.S. adult streamers who …
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