Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
ago.
For full-year 2023, business for all major AVOD platforms is estimated to see recovery, with double-digit percent gains of 21.3% to $12.1 billion.