Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "gaming"
- Gaming captures less than 5% of advertiser budgets, but gaming makes up a bigger part of people's media time.
- While measurement still needs work, gaming ads are no longer too costly, brand-risky, unscalable or limited in full-funnel effectiveness, according to an IAB report.
- The popularity of sports betting and the frequent transfer of money makes it a prime target for malicious attacks, cybersecurity company HUMAN says.
- Americans have a dismal view of the national news media. Only 26% have a favorable opinion, while 53% have an unfavorable one, according to American Views 2022: Part 2, a Gallup/Knight Foundation study released last week.
- Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies.
- "Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies," notes Joshua Lowcock, global chief media officer at UM.
- About 40% of parents in lower-income households said their children don't play sports, compared with only 11% of parents in higher-income homes.
- The portion of women gamers who experienced such toxicity from male gamers has more than doubled since 2019.
- Gaming is everywhere, and is for everyone. The question is no longer "do you game?", but "what do you play?" How can a range of publishers better understand and capture the many demos and the energy of gaming? Enthusiast Gaming's SVP, Global Head of Sales & Marketing, Amanda Rubin, shares what it has learned about understanding gaming as a social connector, how it innovates in ad products, and opens a door for publishers into Web3/Metaverse futures.
- Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this morning.
- The slowdown in connected video devices is largely due to slower growth of video-enabled mobile phones, according to S&P Global Market Research, which projects streaming video-enabled smart TV sets will continue to rise over the next four years, while streaming media players and gaming consoles will see a decline.
- Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during the holidays and that video games are one of their top five family holiday activities.
- Dentsu has identified the six most popular reasons that people play video games.
- Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
- The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users.
- Younger audiences are more likely to choose social media or video games for entertainment.
- Cosmo Media Labs, a production studio focused on content, gaming, Internet Protocol and brand partnerships, announced its launch today after securing investment from The Sandbox, one of the leading decentralized gaming virtual worlds.
- The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $47 billion on gaming services last year, according to eMarketer. The holding company also cites research showing that gamers worldwide now total 2.96 billion, up from 2.03 billion in 2015.
- Perceptions of widely disliked standard in-game video ads have improved marginally, and the percentage who like rewarded video ads is actually slightly higher than the percentage who "can't stand" them.
- Consumers born after 2010 tend to spend the most time gaming for entertainment.
- Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026.
- A Horowitz Research October study of Gen Z shows that 45% still watch live TV regularly. It also shows that 78% are streaming TV content regularly.
- U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
- The genre's growth depends on developers closing a critical gap between experienced advertisers that prove full-funnel effectiveness and novices that see only another channel for brand awareness. Gaming isn't an activity -- it's a lifestyle and an identity.
- Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
- Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
- About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game.
- Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
- Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
- Sony's PlayStation Now and Microsoft's Xbox Game Pass are the most popular services among U.S. adults.
