The popularity of sports betting and the frequent transfer of money makes it a prime target for malicious attacks, cybersecurity company HUMAN says.
Watching football brings people together, even when they don't enjoy other activities with their friends and families.
Many viewers will watch the game while looking at another digital screen, such as a smartphone, tablet or laptop.
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the
Millennium shifted billions of dollars from broadcast to cable.
The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households,
The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered
company and platform X_Stereotype.
Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results were similar for "program attention" -- a 125.7
index for men vs. a 118.5 index for women.
Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index.
Ads were measured for potential for brand equity and ability to boost sales, and data was run through Link AI, which predicts TV ads' creative effectiveness. Kantar says last year's Super Bowl ads
featuring celebrities lifted brand equity 20% vs. ads without celebrities. This year, 70% of all pre-released ads include celebrities, vs. 60% for last year's game.
The number of viewers who plan to stay at home remains high, though there is greater enthusiasm for this year's halftime show.
Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation survey.
Searching for the best snacks to enjoy on Super Bowl Sunday? Instacart this week launched its first social Super Bowl brand campaign.
The destination provides fans with highlights, game recaps, and original series and gives advertisers the ability to reach consumers who tune in to the game to see ads rather than watch the sport,
Sadie Thoma, U.S. Creative Works director, wrote in a blog post.
Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million in
national TV advertising, according to Standard Media Index. For the new 11-year contract, MoffettNathanson estimates ESPN's average yearly NFL cost will grow 42% to $2.7 billion.
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior.
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, followed by premium TV and video
streaming services marketers with an 11% share and $57 million in total spending. ViacomCBS's Paramount+ was the most prominent brand overall.
The process of buying cars has changed "profoundly" during the past year, according to Marchex.
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the
traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
The biggest surprise among the 68 TV Super Bowl LV commercials was how few addressed the elephant in the room. Only 7.5% of the spots actually even referenced the COVID-19 pandemic, according to a
unique analysis of ads appearing in the Big Game by CreativeX, an analytics firm that utilizes proprietary computervision technology to organize and catalogue the types of creative featured in Super
The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba TV. The estimates, which also show big declines for the pre-game
and half-time shows, is based on household tune-in data from Samba TV's connected TV universe.
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an analysis by political ad tracker Advertising Analytics,
most of the Democratic contenders were in the Big Game, albeit on a local market basis.
The scores are in and the 60-second unit won the 2020 Super Advertising Bowl, according to an analysis of the commercial time aired during the Big Game. Long-form ad units of 60 seconds or longer
accounted for 40% of last night's game, which is half again more than the average of the preceding four Super Bowl telecasts.
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) -- some clear
leaders have emerged, especially Jeep's "Groundhog Day," Hyundai's "Smaht Pahk," Doritos' "Cool Ranch," Amazon's "Before Alexa," and Kia's "Tough Never Quits," and Google's "Loretta."
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game.
As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand
getting the biggest lift from NFL fans (vs. all American adults) rating them favorably. It shouldn't be surprising that three beer brands rank among the top 10, but only one media brands -- cable
network TBS -- ranks on this basis.
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This totals some $13.5 million in media spend. A year
ago, over the same pre-Super Bowl time period, 40 brands pre-released Super Bowl creatives (with an $18.7 million spend).
If estimates for Fox's sales for units in its coverage of Super Bowl XIV next month hold up, it will represent a 15% increase over last year's ad sales for the Big Game, and an 88% jump from 2010,
according to estimates released today by competitive ad tracker Kantar. The super ad price inflation has come despite some erosion in average ratings, as well as increased commercial clutter.
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.