Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million in
national TV advertising, according to Standard Media Index. For the new 11-year contract, MoffettNathanson estimates ESPN's average yearly NFL cost will grow 42% to $2.7 billion.
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior.
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, followed by premium TV and video
streaming services marketers with an 11% share and $57 million in total spending. ViacomCBS's Paramount+ was the most prominent brand overall.
The process of buying cars has changed "profoundly" during the past year, according to Marchex.
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the
traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
The biggest surprise among the 68 TV Super Bowl LV commercials was how few addressed the elephant in the room. Only 7.5% of the spots actually even referenced the COVID-19 pandemic, according to a
unique analysis of ads appearing in the Big Game by CreativeX, an analytics firm that utilizes proprietary computervision technology to organize and catalogue the types of creative featured in Super
The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba TV. The estimates, which also show big declines for the pre-game
and half-time shows, is based on household tune-in data from Samba TV's connected TV universe.
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive,
Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an analysis by political ad tracker Advertising Analytics,
most of the Democratic contenders were in the Big Game, albeit on a local market basis.
The scores are in and the 60-second unit won the 2020 Super Advertising Bowl, according to an analysis of the commercial time aired during the Big Game. Long-form ad units of 60 seconds or longer
accounted for 40% of last night's game, which is half again more than the average of the preceding four Super Bowl telecasts.
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of game day views on the platform) -- some clear
leaders have emerged, especially Jeep's "Groundhog Day," Hyundai's "Smaht Pahk," Doritos' "Cool Ranch," Amazon's "Before Alexa," and Kia's "Tough Never Quits," and Google's "Loretta."
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game.
As the 2019-20 NFL season/post-season winds down with this weekend's Big Game, Morning Consult has published a fascinating retrospective on the NFL's brand rub. The analysis above ranks the brand
getting the biggest lift from NFL fans (vs. all American adults) rating them favorably. It shouldn't be surprising that three beer brands rank among the top 10, but only one media brands -- cable
network TBS -- ranks on this basis.
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This totals some $13.5 million in media spend. A year
ago, over the same pre-Super Bowl time period, 40 brands pre-released Super Bowl creatives (with an $18.7 million spend).
If estimates for Fox's sales for units in its coverage of Super Bowl XIV next month hold up, it will represent a 15% increase over last year's ad sales for the Big Game, and an 88% jump from 2010,
according to estimates released today by competitive ad tracker Kantar. The super ad price inflation has come despite some erosion in average ratings, as well as increased commercial clutter.
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three years in a row.
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles,
IMDB/Wiki pages, digital banners and videos, and OOH billboards.
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time TV ad recall seems to dip for some brands that did very well
This year marked the first time the NFL has taken the top spot in the Ad Meter rankings. The Amazon Alexa spot came in second.
In-game ad revenue sank 5% from $408 million a year ago to $382 million, according to a preliminary estimate from Kantar Media. Brand advertising amounted to 37 minutes/25 seconds -- the lowest in the
last five years.
Some 36 brands have released 108 pieces of Super Bowl ad creative that totaled 110 million online views -- with over 60.4 million of those coming from YouTube earned media views.
For businesses that don't plan to spend $4 million for a 30-second Super Bowl ad, no worries. Data shows how the big game influences all types of consumer searches -- not just those in the immediate
Some 24 brands with 60 pieces of creative have aired on TV through January 27, totaling $2.9 million in TV spend. TV ad data is down from the same period in 2018, when 36 brands aired 86 creative
pieces ($38.8 million in TV spend).
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, for example, such as Nike?
The average price of a 30-second Super Bowl spot has nearly doubled over the past 10 years, but that inflation isn't keeping pace with the average cost of a regular NFL season unit, according to an
analysis released today by WPP's competitive ad tracking unit, Kantar Media. According to the analysis, the ratio of the cost of a Super Bowl unit has eroded from a 9.6 times multiple ten years ago
to just 8.4 times in last year's Super Bowl.
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.