Commentary
Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
- by Richard Whitman , Columnist, February 13, 2024
By now you have probably seen a lot of analyses by research companies, agencies, newspapers and others detailing the performance (or lack thereof) of commercials during Sunday’s Super Bowl.
And here’s one more, from System1, which tracks the emotions that consumers feel while watching the ads. And, importantly, the …
