Commentary
Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
- by Wayne Friedman , Staff Writer, February 8, 2024
Do you want to sell some home broadband service in the big Super Bowl game/show this weekend?
Think out of the box -- way out.
According to one research study, you might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
