Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
- by Wayne Friedman , February 14, 2022
In a break with the past, Super Bowl commercials pulled in more “attention” from men than women.
TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women.
The results were similar when it came to “program …
Darn, my Hyperbole-Meter just went off the scale and disintergrated! The highest halftime show 'attention' ... EVER!?!?! Or does it really mean the highest 'attention' that TVision has recorded? I reckon some of the '70s and '80s SBs would give it a run for their money.