Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision

In a break with the past, Super Bowl commercials pulled in more “attention” from men than women.

TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women.

The results were similar when it came to “program …

1 comment about "Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision".
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  1. John Grono from GAP Research, February 14, 2022 at 2:53 p.m.

    Darn, my Hyperbole-Meter just went off the scale and disintergrated!   The highest halftime show 'attention' ... EVER!?!?!    Or does it really mean the highest 'attention' that TVision has recorded?   I reckon some of the '70s and '80s SBs would give it a run for their money.

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