Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
- by Wayne Friedman , February 11, 2022
Although the cost of TV commercials airing during the big game is very high, the majority of the 2022 Super Bowl commercials -- 66% -- score just “average” results, according to Kantar.
“[The data shows] how in such an extraordinarily competitive environment, even with high production values and celebrity cache, …
