Commentary
Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
- by Tanya Gazdik , Staff Writer, February 8, 2021
Only half as many automotive Super Bowl spots ran as normal, which is disappointing to those in the industry who appreciate the “over-the-top” creative that the platform commands.
But the spots that ran were big on celebrities and emotions.
Cadillac saw a 194% spike in traffic on Cars.com, according …
Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
Ohh please Tanya, how naive..."According to the study, consumers are looking to limit their time inside a dealership because of COVID-19..." WRONG. I want to limit my time there becasue of the grind, the game playing, the deception. NO ONE walks out of a dealership without them making money on you ten different ways. All the happy people in their advertising, getting their car keys, took it in the shorts somewhere before signing the paperwork. You know it, and I know it. Customers are nothing but a piece of meat to be abused and schwantzed over as much as dealerships can get away with. It's mental warfare and always has been.The showrooms are glitzier, the tactics haven't changed. Who do you think pays for all the glitz, facilities and the "free" coffee?