Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "women"
- Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health.
- The presence of women in domestic or family settings in ads increased to 66% in 2022, compared to just 32% in 2021.
- And according to the GroupM study most consumers say the media misinformed the public about the issues surrounding the case.
- According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down.
- Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
- A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
- Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and views on -- the metaverse and NFT investments.
- Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership.
- Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results were similar for "program attention" -- a 125.7 index for men vs. a 118.5 index for women.
- Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.
- To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women, affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
- At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
- The UK is languishing in 16th place of a league table compiled by the OECD for female representation in technology companies, "The Telegraph" reports.
- Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations.
- Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency from their brands. Dove's #ShowUS campaign reflects that.
- Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
- How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
- A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a sample of Super Bowl ads from 2015 to 2019.
- After its meteoric growth since Shapermint first launched in 2018, the shape wear company needed to better connect with its customers. To stir things up the brand incited a public debate about shapewear and put its customers' feedback at the heart of its new body-positive campaign, "Feel Like the Masterpiece You Are".
- While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with, spending about 12% more time daily with TV than men.
- U.S. women feel the strongest emotional connection with the e-commerce giant, ahead of Disney and Apple.
- Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
- To reach the younger crowd, Pilgrim has developed an augmented reality lesson plan that teaches them how to use the entire bird. It has four chapters in 3D, the same feeling as Pokemon Go.
- "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
- A whopping 74% of centennial (Gen Z) women believe advertising directed at them is "completely out of touch" with them and their needs.
- Spots are failing because they focus on issues rather than the fun of the game, Kantar suggests.
- While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the distinction of being Marvel's first female lead and title character in either television or movies. It stars Krysten Ritter, one of the most casually charismatic actors on television. In this week's edition I analyze the significance of this series as it enters its third and final season on Netflix.
- The digital experience encourages members to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting, and attending events.
- It's interesting that women, who are considered more communal and nurturing than men, are not the ones who exhibit these traits professionally.
- BIMA's report shows that tech workers are hugely stressed, but the issue of the lack of women also needs to be mentioned.
