Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about
themselves, but recent studies clearly show that is not the case.
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women,
affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier,
dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands
The UK is languishing in 16th place of a league table compiled by the OECD for female representation in technology companies, "The Telegraph" reports.
Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations.
Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency
from their brands. Dove's #ShowUS campaign reflects that.
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a
buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a
sample of Super Bowl ads from 2015 to 2019.
After its meteoric growth since Shapermint first launched in 2018, the shape wear company needed to better connect with its customers. To stir things up the brand incited a public debate about
shapewear and put its customers' feedback at the heart of its new body-positive campaign, "Feel Like the Masterpiece You Are".
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The
analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with,
spending about 12% more time daily with TV than men.
U.S. women feel the strongest emotional connection with the e-commerce giant, ahead of Disney and Apple.
Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
To reach the younger crowd, Pilgrim has developed an augmented reality lesson plan that teaches them how to use the entire bird. It has four chapters in 3D, the same feeling as Pokemon Go.
"What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
A whopping 74% of centennial (Gen Z) women believe advertising directed at them is "completely out of touch" with them and their needs.
Spots are failing because they focus on issues rather than the fun of the game, Kantar suggests.
While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the distinction of being Marvel's
first female lead and title character in either television or movies. It stars Krysten Ritter, one of the most casually charismatic actors on television. In this week's edition I analyze the
significance of this series as it enters its third and final season on Netflix.
The digital experience encourages members to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting, and attending events.
It's interesting that women, who are considered more communal and nurturing than men, are not the ones who exhibit these traits professionally.
BIMA's report shows that tech workers are hugely stressed, but the issue of the lack of women also needs to be mentioned.
It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American,
Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product.
To bring the survey to life, the TODAY Brand Studio filmed a series of poignant interviews where women discussed what beauty means to them.
Visitors provide name, shoe size, style preferences. So the brand has really rich data. It captures what a customer's browsing, and adding to her wish list.
Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% said they were proud to be a feminist. Thus, female empowerment is still
highly relevant in today's society and it isn't going away anytime soon. For brands looking to display more empowerment to women, our research shows that ultimately, no matter the age, women feel
most empowered when they see women who are similar to them and easy to relate to.
There is a gender engagement gap when it comes to automotive marketing, and a potentially huge marketing opportunity is being missed, says TI Media's Laurence Collings.
In the 1970s, only a very small percentage of musicians in top U.S. professional orchestras were female. Today, women hold more than 50% of the chairs in America's 250 top orchestras, which many
behavioral economists attribute to a simple design choice: blind auditions.
Despite the urgency to find strong candidates to fill open positions, women are underrepresented in all levels of sales, holding just one in four mid-level sales manager roles, and only one in five
sales leadership positions.