Research: How Millennials Are Rewiring American Families
- by Sarah Mahoney @mahoney_sarah, March 16, 2023
Target is tapping into self-care trends
It's a hard-knock life for millennial parents, and new research from Saatchi & Saatchi dives right in, exploring multiple ways 26- to 42-year-olds are changing the shape of American families.
Among the most pronounced shifts? At home, there's a decided rejection of Insta-worthy phoniness …
