Research: How Millennials Are Rewiring American Families

Target is tapping into self-care trends

It's a hard-knock life for millennial parents, and new research from Saatchi & Saatchi dives right in, exploring multiple ways 26- to 42-year-olds are changing the shape of American families.

Among the most pronounced shifts? At home, there's a decided rejection of Insta-worthy phoniness …

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