We found that 44% of U.S. adults are either somewhat or very likely to view at least some matches. This is an improvement over the last time the U.S. qualified for the tournament, when 37% of
respondents in our 2014 survey said they would be watching.
A Harris Interactive study of buzz surrounding the World Cup has found the top official sponsor was McDonald's, followed by Coca-Cola and Budweiser, Netimperative reports. Adidas came fifth only a
shade above Nike which was not an official sponsor.
Research commissioned by Campaign showed that Nike really did do a number on Adidas during the World Cup. Half of its survey respondents believed that Nike was an official sponsor rather the correct
answer of Adidas.
Forget the sponsors -- the real World Cup battle is heating up between Portugal's Cristiano Ronaldo and Argentina's Lionel Messi. They top a table of the most talked-about World Cup subjects online,
according to Socialbakers research reported on in Netimperative.
Research from GlobalWebIndex suggests nearly two in three fans will watch England games at home rather than down at the pub. The research, reported on in Netimperative, also suggests that two in three
respondents don't think much of World Cup ads, saying they are too male-centric or just plain boring.