Commentary
Women's World Cup Ads Are Too 'Woke' To Engage
- by Sean Hargrave , Staff Writer, July 1, 2019
You would have thought the Women's World Cup would be a gift for advertisers, but the latest research from Kantar would suggest it is an open goal
that has been missed by all the brands involved.
In England, right now, people are genuinely excited by the progress of the Lionesses …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
