Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "health and fitness"
- The gym chain's research has turned up an epidemic of "Low-e." It wants to help you get those wieners wrapped again.
- About a third of consumers worldwide use their smartphone to monitor their health or diet, though there are regional, demographic and gender differences.
- Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
- Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated.
- Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It's all about letting the user drive the conversation, not technology or marketing.
- Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use.
- A new survey says 98% of U.S. consumers now subscribe to at least one streaming media service, and 75% subscribe to two or more services.
- Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers like Apple and Google.
- Research from Sport England reveals that a quarter of women find social media female fitness influencers make them feel bad about themselves, The Telegraph reports.
- "Campaign" reveals that fitness, travel and parenting are the top three industries for buying influencer campaigns, according to new research from CampaignDeus.
