Commentary
Fitness Equipment Brands Capitalize On Data Through Membership Services
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2020
Lockdowns have driven a marked rise in demand for at-home exercise equipment, as well as a gold mine of data for equipment manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica and app makers like Apple and Google.
When the fitness-apparel giant Lululemon acquired Mirror, an at-home fitness …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
