Search results for "medical"

• TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
  The Fides network community of healthcare professionals and content creators will translate complex scientific research across various health topics into "relatable and digestive" video content for TikTok's users.
  September 27, 2024  Tags: asia, content creators, content moderation, educational, france, health, japan, latin america, medical, misinformation, partnership, research, social media, tiktok, uk
• Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
  TV spend rose from 10% share of marketing dollars in 2018 to 12% in 2022.
  February 16, 2024  Tags: advertising, medical, pharma, research
• Internet Searches For Abortion Medications Rise After Leaked Supreme Court Ruling
  Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
  June 30, 2022  Tags: analytics, cause-related, digital, google, government, health, health care, legal, medical, metrics, research, search
• Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
  Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
  January 3, 2022  Tags: ad targeting, advertising, digital, facebook, medical, meta, research, search retargeting, social media week
• GoodRx Health Launches, Provides Research-Based Answers To Health Questions
  GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions.
  September 23, 2021  Tags: advertising, brand marketing, content, content marketing, data, digital, google, health, health care, medical, online publishing, pharma, publishing, research, search, sponsored content
• Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
  Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the keywords marketers can use.
  May 4, 2021  Tags: ad serving, ad targeting, advertising, contextual tracking, covid-19, digital, health, health and fitness, health care, keywords, marketing, medical, research, search
• Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
  The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
  September 22, 2020  Tags: advertising, consumer, covid-19, data, digital, education, email, facebook, health, medical, mobile, music, privacy, research, search, streaming, trust-based marketing, tv
• Ad Council Finds Consumer Angst Moderating Slightly: Economy, Health Remain Top Worries
  The health of the U.S. economy, followed by the health of medical professionals and "frontline" workers, are the top concerns among American adults, according to a weekly tracking study by the Ad Council. The study, which was conducted by C + R Research, surveyed 1,000 U.S. adults and found while their concerns remain high, they appear to be moderating in the most recent week. Other top concerns include people not taking the threat of COVID-19 seriously, and concerns about the health of friends and family.
  April 15, 2020  Tags: advertising, cmmr, covid-19, economy, health, medical, research
• Fitbit Consortium Formed To Research Early COVID-19 Detection By Wearables
  The Stanford Healthcare Innovation lab already had launched a study intended to establish whether data from wearables, can be used to predict onset of infectious diseases.
  April 14, 2020  Tags: covid-19, data, health, iot, medical, research, wearable technology
• Verizon Media Launches COVID-19 Search Engine For Research
  The COVID-19 search engine will help medical professionals and researchers find data without having to build their own search back-end technology. Verizon Media has used its Vespa technology to index more than 44,000 COVID-19-related articles by keyword, so researchers can easily find the information they need. The search engine is open to anyone.
  April 8, 2020  Tags: ad targeting, covid-19, data, medical, open source, research, search, technology
• Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
  Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research.
  January 10, 2020  Tags: advertising, automotive, basketball, charity, cmmr, engagement, media measurement, medical, research, television
• Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
  Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking more broadly about the applications of precision data, including the sequencing of a consumer's DNA, to provide a wide range of products and services that go beyond medicine.
  November 18, 2019  Tags: agency, cmmr, consumer, data, health, marketing, medical, research
• MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns Too
  Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplace: one predominantly using the hemp derivative CBD for medical benefits and others using cannabis mainly for recreational reasons. That's the finding of new data published by media-planning researcher MRI as part of its recently conducted National Cannabis Study.
  March 19, 2019  Tags: media planning, medical, research