Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy

Pharma companies are following the  trend toward digital advertising.

In fact, digital’s share of pharma marketing spend increased from 6% in 2018 to 22% in 2022, according to an Axtria analysis of 140 marketing mix studies across 70 brands spanning 19 therapy areas.

Over those five years, average digital spend …

Next story loading loading..

Discover Our Publications