July 22 - 25, 2024
pharma
Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
- by Les Luchter , February 16, 2024
Pharma companies are following the trend toward digital advertising.
In fact, digital’s share of pharma marketing spend increased from 6% in 2018 to 22% in 2022, according to an Axtria analysis of 140 marketing mix studies across 70 brands spanning 19 therapy areas.
Over those five years, average digital spend …
