healthcare
Influencers Influence Prescriptions, Say Half Of Docs In Study
- by Les Luchter , November 5, 2024
Some 50% of healthcare providers (HCPs) have changed their prescribing choices --and 60% their perception of a medication -- due to social media content from influencers or key opinion leaders (KOLs), according to “The Influence of Influencers Report” from Sermo and LiveWorld.
Sermo runs a private social network serving …
