Search results for "content creators"

• For Influencers/Creators It's More About Passion Than Money, New Study Finds
  The report is from Stagwell's MMI and Harris Poll, which found that 98% says its important to work with brands that align with their values.
  July 11, 2022  Tags: agency, content creators, digital marketing, influencer marketing, marketing, research, study
• Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
  Tubular Labs, which provides insights from a variety of platforms, added data from search and domain activity to its Consumer Insights product to support advertisers, creators and publishers.
  July 8, 2022  Tags: advertising, audience measurement, bing, content creators, data, data management, digital, domain names, ecommerce, google, online publishing, publishing, research, search, social media
• Krystal Goes to College: Engaging Local Influencers
  As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers - star athletes. Executing on this smart plan took more than posing Quarterbacks with store owners. Krystal Restaurants' Director of Marketing, Kaitlin Stoehr, shares what the company learned about crafting local campaigns around recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
  July 6, 2022  Tags: brand marketing, branded content, campaigns, content, content creators, content marketing, engagement, fast food, food, influencer marketing, local media, marketing, marketingqsr, qsr, social networking
• Blippar AR Content Creation Integrated With Microsoft Teams
  Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
  June 14, 2022  Tags: 3-d, augmented reality, content creators, digital, microsoft, research, search
• Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
  Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
  May 31, 2022  Tags: content creators, data, data management, digital, fake news, google, machine learning, research, search, technology
• Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
  Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
  March 11, 2022  Tags: advertising, algorithms, content, content creators, data, digital, pinterest, research, revenue, search
• Consumers View User-Generated Content As More Credible Than Ad Claims
  More than half of marketers said their audiences tend to engage more with UGC than branded content.
  January 12, 2022  Tags: branded content, cmmr, content, content creators, content marketing, content sharing, digital content, paid content, sponsored content, user-generated, user-generated content
• Streaming Forecast To Drive Content Spending Past $220 Billion
  Comcast and Disney spend the most on content, including scripted content and live sports.
  December 20, 2021  Tags: cmmr, comcast, content, content creators, digital content, disney, distributed content, paid content, research, svod, technology, telecom, tv
• Pinterest Creates TwoTwenty Division To Focus On Innovations
  Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
  November 16, 2021  Tags: advertising, artificial intelligence, content, content creators, creative, digital, innovation, live streaming, pinterest, research, streaming, television, tv
• Why Captioning Is Becoming An Integral Part Of Video Ad Buys
  With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
  November 4, 2021  Tags: ad exchange, advertising, content creators, facebook, mobile, movies, omni-channel marketing, research, social media, television, tiktok, video, youtube
• Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
  Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.
  August 24, 2021  Tags: augmented reality, canada, content creators, digital content, ecommerce, research, retail, search, tiktok, uk
• YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
  YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but additional countries may be added to the roaster based on user feedback.
  August 18, 2021  Tags: asia, content, content creators, digital content, google, india, mobile, online reviews, research, search, video, youtube
• From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
  As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended its social prowess to their CPG side of business. So when COVID hit, White Castle was well positioned to ride out the storm. Selecting influencers, creative concepts, personas, PR- - its marketing team flipped the traditional media mix to elevate and leverage their message well beyond social.
  April 26, 2021  Tags: ad campaign, brand marketing, branded content, content, content creators, content marketing, cpg, creative, digital marketing, events, influencer marketing, marketingcpg, mixed media, promotion, public relations, restaurants, social media, strategy
• Adobe XD's SEO & Content Strategy Ignite Website Launch
  Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
  December 15, 2020  Tags: branded content, content creators, content sharing, digital content, keywords, search, search marketing, seo
• Brands That Bail Out Music Fan Will Save Themselves
  In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
  September 10, 2020  Tags: brand marketing, content, content creators, covid-19, engagement, entertainment, events, loyalty, music, research, video
• Bloomscape Creates Two-way Conversations With Content
  "Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each stage."
  November 21, 2019  Tags: awareness, content, content creators, content marketing, digital content, dtc, mapping/navigation, strategy
• Sleep Number Content Draws Customers In
  Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
  November 5, 2019  Tags: branded content, branded entertainment, content, content creators, content marketing, education, engagement, entertainment, facebook, football, instagram, licensing, mptvis, retail, sponsored content, sports, technology, tv, video, youtube
• Sleep Number Uses Content To Draw Customers In
  I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
  October 25, 2019  Tags: awareness, branded entertainment, content, content creators, content marketing, content sharing, digital, entertainment, football, retail, social media, social networks, sports, technology, tv, video
• Creating Mega Fans: Social Influence Declines As Fans Age
  Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds.
  October 10, 2019  Tags: content, content creators, digital, gaming, influencer marketing, movies, online reviews, research, search, social media, television
• MillerCoors Sought -- And Found -- Millennial Explorers
  The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking.
  October 1, 2019  Tags: beer, beverages, branded content, content, content creators, microsites, millennials, native advertising, ott, sponsored content, streaming
• Millennials Play More Video Games, Watch 'Game Video Content'
  Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on mobile devices at least once a month, compared to 81% for older Gen-Xers and 72% for younger Gen-Zers.
  June 7, 2019  Tags: content creators, demographics, digital, entertainment, gaming, mobile, research, television
• AWeber Gives Entrepreneurs Leg-up With Curate
  Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
  May 22, 2019  Tags: applications, awards, content, content creators, content sharing, digital content, email, events, mobile, social media, social networking, social networks
• KEEN's Monumental Effort Steps Up Land Protection
  The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
  March 29, 2019  Tags: awareness, content, content creators, content sharing, csr, earned media, events, film, paid media, politics, retail, social media
• UPS Pulls In Viewers With A Sentimental Journey - Or 4
  The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its creative, publishing and bidding on a weekly basis.
  March 14, 2019  Tags: ad optimization, bidding, branded content, branded entertainment, content creators, creative, data, engagement, film, publishing, social media, social networking, transportation, video
• SXSWestworld's Immersive Experience Promotes Season 2
  The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Guests arrived at SXSWestworld via an exclusive Delta flight, Lyft partnership, and luxury buses.
  March 14, 2019  Tags: artificial intelligence, branded content, cable tv, campaigns, consumer experience, content creators, content sharing, customer experience, entertainment, experiential marketing, influencer marketing, personalization, photography, promotion, sxsw, technology
• Fender: Leveraging What You Already Have
  Fender made a list of things it wanted to test and then evaluated the value of items on that list based on how they change the customer experience or impact their journey.
  March 14, 2019  Tags: branded content, content, content creators, customer experience, deals, email, music, partnership, retail, video
• CES-ing With Lori Schwartz
  With only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over the past few years and what she is most looking forward to this year. Buckle up!
  December 17, 2018  Tags: ces, content creators, digital, innovation, research, storytelling, technology
• Georgia-Pacific Goes From Product-centered To Providing Better Experience
  "Give a customer a solution that reduces their consumption, give them a better hygienic solution and help solve for labor. There's no better trifecta."
  November 19, 2018  Tags: brand marketing, content, content creators, cpg, customer experience, digital content, earned media, online, video
• Once Upon A Mattress: Telling Purple's Story
  The videos that get the attention of consumers all leverage humor and feature a series of rotating characters from Goldilocks to Sasquatch to sumo wrestlers.
  November 19, 2018  Tags: content, content creators, content marketing, cpg, crm, customer experience, email, paid search, social media, video
• Best Buy's Customer Experience And The Art & Science Equation
  In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
  November 19, 2018  Tags: behavioral targeting, content, content creators, creative, customer experience, customer service, data, digital content, email, geotargeting, influencer marketing, loyalty, media buying, millennials, personalization, real-time, retail, social media, social networks