Search results for "3-d"

• The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
  3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
  March 22, 2024  Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
• Joybird - New Adventures in Customer Acquisition
  Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
  June 24, 2022  Tags: 3-d, bisretail, customer experience, engagement, martech, pinterest, retail, shopper marketing, social media, technology, tools
• Blippar AR Content Creation Integrated With Microsoft Teams
  Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
  June 14, 2022  Tags: 3-d, augmented reality, content creators, digital, microsoft, research, search
• ThirdLove Leverages Data with an Integrated Approach
  COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. How does leveraging customer insights, dynamic quizzes, new channels, and 3D technology result in more efficient and better performing marketing strategies?
  July 26, 2021  Tags: 3-d, cross-channel, customer experience, data, data management, data mining, data-targeting, fashion, multichannel, omni-channel marketing, performance marketing