Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer's vp of marketing &
business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in
greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and
data collecting. As a result, a new holistic marketing approach evolved. How does leveraging customer insights, dynamic quizzes, new channels, and 3D technology result in more efficient and better
performing marketing strategies?