Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community than celebrity and the
number of followers? The womenswear brand Adore Me's solution? Build their own community. VP of marketing, Ranjan Roy, tells us how their "Creators" community allowed micro influencers to seamlessly
connect and create authentic brand content that outperformed prior traditional influencer campaigns.
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and
data collecting. As a result, a new holistic marketing approach evolved. How does leveraging customer insights, dynamic quizzes, new channels, and 3D technology result in more efficient and better
performing marketing strategies?
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the
It isn't just the high street that is struggling -- online fashion growth has also stalled, according to the latest figures from Kantar. In the quarter ending at the start of June, sales growth was at
just 0.8%, compared to 8% the year before, "The Times" reports.
It determined that it wouldn't just talk about its excellent camera, but would celebrate its authenticity by shining the spotlight on trendsetters who reflect Google's philosophy.
How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV.
Even Kaepernick haters like the message of the ad itself, and they want to talk about "the elephant in the room."