Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "fashion"
- ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- New research from Saks finds that well-heeled shoppers are increasingly upbeat about their finances, ready to splurge again on both fashion and travel.
- The U.S., which already accounts for more than three-quarters of the market, is set to outpace global growth, according to PQ Media's new estimates.
- Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."
- Thanks to a partnership with Conde Nast, more than 1.25 million viewers saw a cut-down of the Genesis G90 spot before viewing the livestream of the Vogue World fashion event. Genesis' Executive Director of Marketing, Wendy Orthman, discusses how the world of fashion is the perfect context to introduce consumers to the young automotive brand.
- Digital native brands are famously data-driven. But when it comes to developing new products and services, what is the process for using customer insights to imagine new products, test, learn, rinse and repeat? The MeUndies model relies on variety and fresh fashion and leans heavily on analytics and insights. MeUndies Director of Consumer Insights, Casey Greulich, explores how they have learned to apply different kinds of insight at specific phases of development - to map development lifecycle against research lifecycle.
- A survey of consumers of automotive, entertainment, fashion, beauty, retail, and travel shows they are excited about AR, as it helps them make faster decisions and persuades them to make more purchases.
- Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
- Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
- As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community than celebrity and the number of followers? The womenswear brand Adore Me's solution? Build their own community. VP of marketing, Ranjan Roy, tells us how their "Creators" community allowed micro influencers to seamlessly connect and create authentic brand content that outperformed prior traditional influencer campaigns.
- COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learning and data collecting. As a result, a new holistic marketing approach evolved. How does leveraging customer insights, dynamic quizzes, new channels, and 3D technology result in more efficient and better performing marketing strategies?
- Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
- Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challenge.
- It isn't just the high street that is struggling -- online fashion growth has also stalled, according to the latest figures from Kantar. In the quarter ending at the start of June, sales growth was at just 0.8%, compared to 8% the year before, "The Times" reports.
- It determined that it wouldn't just talk about its excellent camera, but would celebrate its authenticity by shining the spotlight on trendsetters who reflect Google's philosophy.
- How do you combat the narrative that brands don't need television in their media mix? Create and nationally air documentary pieces profiling startups that boomed after advertising on TV.
- Even Kaepernick haters like the message of the ad itself, and they want to talk about "the elephant in the room."
