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New Research Reveals Unexpected Source Of Kaepernick's Power For Nike
- by Sarah Mahoney @mahoney_sarah, October 22, 2018
With Nike’s stock hitting all-time highs and sales forecasts strong, it’s been too easy to attribute the success of the new “Just do it” campaign, starring lightning rod Colin Kaepernick, to what seems obvious: Nike betting on one of the most polarizing athletes of all time.
But some intriguing new …
