New Research Reveals Unexpected Source Of Kaepernick's Power For Nike

With Nike’s stock hitting all-time highs and sales forecasts strong, it’s been too easy to attribute the success of the new “Just do it” campaign, starring lightning rod Colin Kaepernick, to what seems obvious: Nike betting on one of the most polarizing athletes of all time.

But some intriguing new …

Next story loading loading..

Discover Our Publications