Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to
new Alexa AI bot, but the customer-facing tool is being replaced.
About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands.
The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with
stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.
The smartest media strategies will balance automation and humanity, scale and specificity, speed and meaning.
AI is reshaping browsing behavior and setting new expectations for digital advertising.
Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, fashion and lifestyle.
AI-driven search is changing the way users find and use online information, and experts are monitoring these shifts to assess the effects on engagement.
Demonetizing the open web could backfire, leaving search results filled with lower-quality content and fewer credible voices.
Consumers want to see more immediate and relevant search results, including the right product information.
Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
Larger companies have been better equipped to harness their advantages in first-party data and technology.
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey
found.
With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry
ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully
targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed
everything about how the brand grew - from product development even to media planning. Visible's digital marketing lead, Sarah Baker, shows us what a grass roots media strategy looks like?
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.