Search results for "search marketing"

• TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone
  TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
  September 24, 2024  Tags: ad campaign, ad performance measurement, ad serving, ad targeting, advertising, artificial intelligence, brands, china, conversion cycle, google, keywords, legal, media buying, paid search, performance marketing, research, search, search marketing, tiktok
• Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
  Larger companies have been better equipped to harness their advantages in first-party data and technology.
  April 16, 2024  Tags: cmmr, digital, paid search, search, search marketing, social media
• Marketers Split On How To Price Services
  Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
  October 6, 2023  Tags: ad spending, agency, australia, bing, canada, digital marketing, facebook, google, instagram, keywords, linkedin, marketing, metrics, microsoft, paid search, research, retail, search marketing, seo, yahoo, youtube
• Digital CPMs Plummet, 2H Rebound Expected
  With the economy and consumer sentiment showing major improvement, major jumps in advertising demand and CPM seem probable in Q2, a new report documents..
  August 31, 2023  Tags: advertising, campaigns, consumer, cpm, digital, digital marketing, economy, research, search, search marketing, trends
• Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
  Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
  July 5, 2023  Tags: affiliate marketing, beverages, bing, brands, consumer, food, google, health, health and wellness, marketing, research, search, search marketing, seo
• How Many Ad Trackers Load With A Page And Slow Browsers On Average?
  On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
  April 24, 2023  Tags: ad blocking, ad serving, advertising, asia, canada, digital, europe, latin america, news, online publishing, publishing, research, search, search marketing, web sites
• Rakuten Proves Incrementality Of Its Cash Back Program
  Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
  February 8, 2023  Tags: affiliate marketing, data, performance marketing, research, retail, revenue, rewards, search, search marketing
• How You're Set Up To Fail On Amazon, And What To Do About It
  Marketers can't afford to wait to get Amazon and retail media right. Here are three steps they need to take now.
  January 25, 2023  Tags: advertising, amazon, customer experience, data, digital, ecommerce, iab, nielsen, research, retail, search, search marketing, television
• Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
  More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
  December 13, 2022  Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
• Zero Clicks On Google Search Results Are More Likely On Desktop Computers
  Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
  November 10, 2022  Tags: cmmr, google, local search, paid search, search, search marketing, search retargeting
• Consumer Awareness Drives Web Traffic For Fashion Brands
  Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
  July 14, 2022  Tags: apparel, cmmr, ecommerce, fashion, paid search, search, search marketing, social media
• Marketers Plan To Boost Digital Ad Spending On Economic Rebound
  Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
  February 2, 2022  Tags: cinema, cmmr, digital, digital marketing, digital-out-of-home, magazines, media buying, newspapers, outdoor, paid search, radio, search, search marketing, search retargeting, social media, social networking, social networks, television
• Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping
  After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
  February 1, 2022  Tags: advertising, amazon, cmmr, digital, digital marketing, facebook, google, paid search, research, search, search marketing, search retargeting
• Why CMOs Should Explore Data Unions in 2022
  Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
  January 20, 2022  Tags: advertising, attribution, cmo, consumer, cryptocurrency, data, digital, marketing, research, rewards, search, search marketing
• Leveraging Performance Video on Amazon
  The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
  January 13, 2022  Tags: brand marketing, branded content, content marketing, digital marketing, integrated marketing, marketing, mobile, paid search, performance marketing, search, search marketing, streaming, video
• 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
  Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
  January 11, 2022  Tags: broadcast networks, broadcasting, cable, cable tv, cmmr, local search, paid search, search, search marketing, search retargeting, television
• Visible Wireless: Grass Roots Branding and Media Planning
  Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew - from product development even to media planning. Visible's digital marketing lead, Sarah Baker, shows us what a grass roots media strategy looks like?
  January 10, 2022  Tags: brand marketing, branded content, content marketing, digital marketing, integrated marketing, marketing, paid search, performance marketing, search, search marketing, streaming, video
• What You Read In 2021
  The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
  January 3, 2022  Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
• Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
  It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising.
  October 22, 2021  Tags: ad spending, advertising, agency, data, digital, dsp, earnings, forecast, media buying, research, revenue, search, search marketing
• Report Reveals Frequency, Resources Needed To Support Marketing APIs
  Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are among the most utilized by advertisers and agencies, and Pinterest, not so much. This unusual view, compiled by "Research Intelligencer" from marketing technology development ops provider Rivery's just-released "Marketing API Benchmark" report for 2021, is a unique way of visualizing the resources the major digital marketing and technology platforms require of Madison Avenue.
  August 25, 2021  Tags: advertising, agency, cmmr, digital, facebook, google, linkedin, microsoft, pinterest, research, search, search marketing, tiktok, twitter
• Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
  Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
  August 25, 2021  Tags: advertising, apps, audio, banners, cable tv, cmmr, digital, direct mail, email, events, local media, magazines, media buying, newspapers, ott, outdoor, paid search, radio, research, search, search marketing, social media, streaming, television
• Marketer Interest In Search Continues To Surge, Albeit More For SEO Than SEM
  For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
  July 30, 2021  Tags: customer experience, data, digital, ecommerce, intent, research, search marketing, seo
• ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
  The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most often, according to the findings of a new report from the Association of National Advertisers.
  May 18, 2021  Tags: advertising, ana, brand safety, conversion cycle, cpc, cpm, digital, media measurement, performance marketing, research, roi, search marketing
• Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
  TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations.
  May 13, 2021  Tags: ad spending, algorithms, content issues, digital content, facebook, ott, research, search marketing, television, tv
• Four Seasons Aggressive SEM Campaign Pays Off
  How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels like SEO and direct for each hotel? Very strategically. Traditionally, the luxury hotel chain's media budgets were fixed and held at property level. That is until their agency, Acronym, realized it was limiting their advertising reach. Instead, after a successful test pilot, Acronym unified Four Seasons' media buys, and the corporate office essentially gave them what amounts to a "blank check," which enabled them to provide a more strategic and aggressive media investment.
  April 9, 2021  Tags: ad buys, ad optimization, ad spending, ad targeting, ad technology, budgets, digital marketing, hotels, keywords, media buying, paid search, performance marketing, search, search marketing, sem, travel
• The CX Squeeze: Are Brands Really Ready For The Digital Future?
  Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports.
  February 23, 2021  Tags: analytics, customer experience, data, digital, email, performance marketing, personalization, research, search marketing
• Adobe XD's SEO & Content Strategy Ignite Website Launch
  Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
  December 15, 2020  Tags: branded content, content creators, content sharing, digital content, keywords, search, search marketing, seo
• Post-Election Signals: 'DoubleClick Search,' 'Yammer,' 'Telephone Consumer Protection Act'
  "DoubleClick Search" saw a significant uptick among brands, signaling rising marketer interest around search marketing overall.
  December 2, 2020  Tags: ad spending, advertising, digital, ecommerce, google, microsoft, research, search, search marketing
• Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
  Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips.
  November 20, 2020  Tags: covid-19, digital, ecommerce, holiday, research, retail, search, search marketing, web sites
• IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
  First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
  May 28, 2020  Tags: ad spending, advertising, audio, banners, cause-related, connected devices, cpm, digital, display, iab, ott, programmatic, research, revenue, search, search marketing, television, video