Digital CPMs Plummet, 2H Rebound Expected
- by Karlene Lukovitz @KLmarketdaily, August 31, 2023
Digital advertising CPMs dropped by 49% year-over-year, on average, according to AdRoll data from 2,000 online businesses in North America spanning finance, beauty and fashion, fitness, technology, travel and other industries.
That follows a 33% decline in YoY average CPM in this year’s first quarter, and a significant departure from …
