Commentary

Investments In Connected Commerce, Tech Stacks Rise To $585B

by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025

Online channels will completely overtake offline channels this year.

Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% -- with data, analytics and data infrastructure spending on all channels posting 6.0% growth, Winterberry Group predicts.

U.S. economic expansion as …

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