Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B).

Twenty-six percent of B2C marketers plan to increase budgets, the study found, while 51% plan to maintain their budgets and …

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