TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone

by Laurie Sullivan @lauriesullivan, September 24, 2024

TikTok has come for Google's advertising business by allowing advertisers to target those using its search results to discover products and services.

The announcement of TikTok Search Ads Campaign -- a keyword-based search tool that enables brands to appear in query results -- came Tuesday during Google's most vulnerable time …

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TikTok Lets Advertisers Target Search Results, Calls Keywords The Backbone

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