Commentary

Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot

Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.

Aspartame, the common artificial sweetener used in some Snapple drinks, and products such as Coca-Cola diet sodas and Mars' Extra chewing gum this month will be listed this …

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