Search results for "sem"

• Kids Are Biggest Influencers To Parents, Merkle Study Finds
  Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
  December 16, 2021  Tags: children, data, google, influencer marketing, mobile, paid search, research, search, sem, seo, trends
• Four Seasons Aggressive SEM Campaign Pays Off
  How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels like SEO and direct for each hotel? Very strategically. Traditionally, the luxury hotel chain's media budgets were fixed and held at property level. That is until their agency, Acronym, realized it was limiting their advertising reach. Instead, after a successful test pilot, Acronym unified Four Seasons' media buys, and the corporate office essentially gave them what amounts to a "blank check," which enabled them to provide a more strategic and aggressive media investment.
  April 9, 2021  Tags: ad buys, ad optimization, ad spending, ad targeting, ad technology, budgets, digital marketing, hotels, keywords, media buying, paid search, performance marketing, search, search marketing, sem, travel
• Avocados From Mexico Wins Super Bowl With 5 Pillars
  YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for three years in a row.
  September 17, 2019  Tags: data, digital marketing, display, food, marketing, martech, metrics, mpbiscpg, sem, social media, super bowl, sxsw, web sites