Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cable"
- Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
- The number of U.S. households that watched traditional linear TV fell 0.1% from a year earlier.
- Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.
- In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
- Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
- Linear TV is mostly associated with live programming, with 50% of viewers saying that news is a reason to watch cable or satellite channels.
- The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
- Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
- Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
- Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
- Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore."
