Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "cable"
- Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
- The most-watched program in July was "Suits," a cable TV show starring Meghan Markle that Netflix started streaming.
- Advertising a digital sales event on traditional media may not be as necessary.
- More than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream said that they actually prefer cheaper, ad-supported services over more expensive ad-free services.
- Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
- The number of U.S. households that watched traditional linear TV fell 0.1% from a year earlier.
- Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.
- In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
- Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
- Linear TV is mostly associated with live programming, with 50% of viewers saying that news is a reason to watch cable or satellite channels.
- The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
- Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
- Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
- Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
- Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore."
- As data-driven video channels on bigger screens become more targeted and precisely measured, how can retailers better use them to drive foot traffic and measure impact? For Sunglass Hut, this has been an opportunity to bring their cable/CTV/OTT buys away from Spray and Pray approaches to more performance-oriented attribution models that drive business decisions with hard data. Luxottica's Director of Global Media, Caroline Proto, shares the learnings.
