Search results for "cable"

• TV Bundles Grow As Viewers Add Streaming Services
  Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
  May 13, 2022  Tags: avod, cable, cable tv, cmmr, mvpd, netflix, satellite tv, streaming, svod, vmvpd
• Co-Viewing Of Streaming Video Boosts Ad Engagement
  Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
  May 6, 2022  Tags: cable, cable tv, cmmr, consumer, streaming, technology
• Amazon Focuses On Cable Ads While Target Leads On Broadcast
  Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
  March 11, 2022  Tags: amazon, amazon prime, broadcasting, cable, cable tv, cmmr, radio, retail
• Viewer Control Of Streaming TV Begets Ad Engagement
  Linear TV is mostly associated with live programming, with 50% of viewers saying that news is a reason to watch cable or satellite channels.
  February 11, 2022  Tags: cable, cmmr, streaming
• P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
  The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV.
  January 24, 2022  Tags: brand marketing, broadcasting, cable, cable tv, cmmr, cpg, marketingcpg, radio
• 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
  Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
  January 11, 2022  Tags: broadcast networks, broadcasting, cable, cable tv, cmmr, local search, paid search, search, search marketing, search retargeting, television
• Organic Valley Puts Fitbits On Cows
  Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
  July 16, 2019  Tags: ad optimization, ad targeting, audience targeting, awareness, behavioral targeting, broadcast networks, broadcasting, cable, cable tv, digital, digital marketing, geotargeting, retargeting, social media, social networking, social networks, targeting
• HBO Uses Voice To Make 'Westworld' Come Alive
  Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
  May 20, 2019  Tags: apps, awards, branded entertainment, branded gaming app, cable, cable tv, entertainment, gaming, voice activated, voice assisted
• MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
  Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore."
  May 17, 2019  Tags: apps, awareness, cable, cable tv, events, influencer marketing, mobile, out-of-home, promotion, social media, tv, web sites