Commentary
Preference For Ad-Supported Streaming Services Increases With Age
- by Karlene Lukovitz @KLmarketdaily, June 23, 2023
How much do the viewing habits of older consumers differ from those of other generations?
For pharma and other advertisers targeting older demographics, the good news about adults over 50 is that they’re even more open to ad-supported streaming services than younger consumers.
That’s according to a survey of 3,000 …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
