Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
It is often overlooked, but Warc says search is growing again -- at the expense of display.
Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to