Search results for "search retargeting"

• Zero Clicks On Google Search Results Are More Likely On Desktop Computers
  Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
  November 10, 2022  Tags: cmmr, google, local search, paid search, search, search marketing, search retargeting
• Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
  As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking, Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different behaviors on its own site. What is the difference between prospects who click and those who dwell? Should they be identified and retargeted differently?
  October 19, 2022  Tags: analytics, behavioral targeting, database marketing, mapping/navigation, retargeting, search retargeting, tracking
• Consumers Most Prefer Ad Targeting That's Based On Media Habits
  About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
  September 22, 2022  Tags: ad targeting, audience targeting, behavioral targeting, cmmr, cross-device targeting, data-targeting, geotargeting, personalization, privacy, research, retargeting, search retargeting, targeting
• Marketers Plan To Boost Digital Ad Spending On Economic Rebound
  Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
  February 2, 2022  Tags: cinema, cmmr, digital, digital marketing, digital-out-of-home, magazines, media buying, newspapers, outdoor, paid search, radio, search, search marketing, search retargeting, social media, social networking, social networks, television
• Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping
  After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
  February 1, 2022  Tags: advertising, amazon, cmmr, digital, digital marketing, facebook, google, paid search, research, search, search marketing, search retargeting
• 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
  Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
  January 11, 2022  Tags: broadcast networks, broadcasting, cable, cable tv, cmmr, local search, paid search, search, search marketing, search retargeting, television
• Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
  Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
  January 3, 2022  Tags: ad targeting, advertising, digital, facebook, medical, meta, research, search retargeting, social media week
• Play It Again With Retargeting: Brands Cite Channels And Challenges
  Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
  May 3, 2021  Tags: advertising, digital, display, email, facebook, google, lead generation, research, retargeting, search, search retargeting, video
• Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
  American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
  May 7, 2020  Tags: addressable tv, advertising, brand marketing, campaigns, cmmr, covid-19, d2c, digital, email, intent, native advertising, research, search marketing, search retargeting, television
• Where Marketers Allocate Media Budgets And How Much They Plan To Spend
  Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search; and 6%, video search.
  September 17, 2019  Tags: amazon, budgets, chatbots, digital, facebook, google, linkedin, media buying, microsoft, pinterest, podcasts, programmatic, research, search, search retargeting, social media, technology, video
• Search Low Priority For Marketers In 2020, Video Tops List
  Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive design.
  August 21, 2019  Tags: advertising, artificial intelligence, audience measurement, audience targeting, audience-buying, creative, digital, machine learning, research, search, search retargeting, trends, video, web sites
• Search Is Back, And It's Eating Display's Lunch
  It is often overlooked, but Warc says search is growing again -- at the expense of display.
  May 31, 2018  Tags: digital, display, london, paid search, research, search, search retargeting, uk, viewability
• Consumers Lose Loyalty When Brands Make Mistakes
  Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive.
  April 2, 2018  Tags: behavioral targeting, loyalty, mobile, research, search, search retargeting, targeting, web sites