Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking,
Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different behaviors on its own site. What is the difference between prospects who click and those
who dwell? Should they be identified and retargeted differently?
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham Mudd, VP of marketing, ads at Meta.
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
It is often overlooked, but Warc says search is growing again -- at the expense of display.
Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to