Consumers Lose Loyalty When Brands Make Mistakes
- by Laurie Sullivan @lauriesullivan, April 2, 2018
Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of a millennial they become much more patient, with 26% …
