Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams during the COVID-19
pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy among brands and agencies, according to this week's
Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile
site data from retail, travel, luxury, and lead-generation brands.
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates.
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant
The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events
development, PR, and analytics.
Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email.