Search results for "lead generation"

• Traditional Search Forecast To Fall 25% By 2026: Gartner
  Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by 2026 is a result of generative AI, according to the data.
  February 19, 2024  Tags: ad campaign, ai, artificial intelligence, content, lead generation, marketing, media buying, paid search, ppc, research, search, seo
• GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
  Gartner data released Thursday shows the top barriers to the adoption of generative AI in marketing are varied. Unforeseen security threats, and integrations with existing technology follow.
  July 20, 2023  Tags: advertising, artificial intelligence, content marketing, customer experience, cyber security, digital, generative ai, internet security, lead generation, machine learning, marketing, marketing funnel, research, social media, technology
• The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
  Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.
  May 15, 2023  Tags: automation, chat, data, email, enterprise marketing, intent, lead generation, research, revenue, sales, search
• The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
  Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.
  May 4, 2023  Tags: b2b, customer service, digital, email, lead generation, performance marketing, personalization, research, sales
• Play It Again With Retargeting: Brands Cite Channels And Challenges
  Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report.
  May 3, 2021  Tags: advertising, digital, display, email, facebook, google, lead generation, research, retargeting, search, search retargeting, video
• 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
  As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams during the COVID-19 pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy among brands and agencies, according to this week's Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.
  August 21, 2020  Tags: ad fraud, agency, attribution, brands, covid-19, digital, enterprise marketing, lead generation, research, search
• Speed Turns Into A Performance Metric, Per Google Commissioned Study
  The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile site data from retail, travel, luxury, and lead-generation brands.
  June 25, 2020  Tags: consumer experience, data, digital, ecommerce, europe, lead generation, luxury, research, retail, search, travel
• Digital Report Card: How Brands Are Doing As 2020 Looms
  Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
  December 4, 2019  Tags: customer experience, digital, email, lead generation, metrics, research
• Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
  Third-party vendors are deluging the market with badly qualified, non-permission-based email lists, The CMO Council warns.
  November 22, 2019  Tags: b2b, cmo, data, data management, email, gdpr, lead generation, research
• Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
  Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates.
  April 22, 2019  Tags: data, digital, lead generation, online publishing, research, retail, sales, search
• Medical Testing Device Lets Users Do The Selling
  Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant finger-pricking.
  March 14, 2019  Tags: audio, crm, data, data management, data-targeting, display, film, health, health care, lead generation, media, newspapers, online, online publishing, paid media, pre-roll, social media
• Digital Agency Raises OpenConnect's Profile
  The team is basically the entire marketing department for OpenConnect. It manages the web, all social media, all new content development (email, blog, product, sales), videos, conference/events development, PR, and analytics.
  March 14, 2019  Tags: awareness, campaigns, conferences, design, events, lead generation, robotics, sales, video, web sites
• Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
  Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email.
  February 21, 2019  Tags: b2b, conversion cycle, display, email, lead generation, paid search, research, search, social media