Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
- by Ray Schultz , February 21, 2019
Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Second is display advertising, with 76.3%.
Yet the performance ranking is slightly different: Social media …
