Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
- by Laurie Sullivan @lauriesullivan, April 22, 2019
PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy.
The goal is to provide marketers and sales professionals with more information about the leads they use, including a time stamp and where the data originates. …
