GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
- by Laurie Sullivan @lauriesullivan, July 20, 2023
The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security threats, and 43% cite integrations with existing technology.
Gartner’s data on the use of …
