Search results for "mapping/navigation"

• Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
  As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking, Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different behaviors on its own site. What is the difference between prospects who click and those who dwell? Should they be identified and retargeted differently?
  October 19, 2022  Tags: analytics, behavioral targeting, database marketing, mapping/navigation, retargeting, search retargeting, tracking
• Future-Proofing: Mining the First Party Data Vein
  As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
  June 10, 2022  Tags: ad blocking, ad technology, analytics, data, data sharing, data-targeting, mapping/navigation, regulation, technology
• What You Read In 2021
  The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
  January 3, 2022  Tags: amazon, apple, apps, augmented reality, data, data management, digital, funding, google, m&a, mapping/navigation, maps, media buying, metrics, mobile, performance marketing, research, search, search marketing, youtube
• How Google Uses Artificial Intelligence To Predict Traffic
  How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows.
  September 4, 2020  Tags: algorithms, apps, artificial intelligence, covid-19, data, digital, google, holiday, machine learning, mapping/navigation, maps, mobile, performance marketing, research, search, travel
• Bloomscape Creates Two-way Conversations With Content
  "Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each stage."
  November 21, 2019  Tags: awareness, content, content creators, content marketing, digital content, dtc, mapping/navigation, strategy
• TripAdvisor: Accurate Online Reviews Predict Future Behavior
  A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dining decision on online reviews, and 60% have been influenced by restaurant photos.
  June 11, 2018  Tags: behavioral targeting, europe, local search, location-based, mapping/navigation, maps, research, restaurants, search, uk