Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "mapping/navigation"
- The top 10,000 query terms drove 46% of all searches and 148 of those made up nearly 15% of total volume for queries with at least 100 searches during a 21-month period, according to findings released this week.
- When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels, from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
- A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
- As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking, Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different behaviors on its own site. What is the difference between prospects who click and those who dwell? Should they be identified and retargeted differently?
- As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
- The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" in 2021.
- How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows.
- "Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each stage."
- A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dining decision on online reviews, and 60% have been influenced by restaurant photos.
- "Patient-first" brand and trust-building goes deeper than catchphrases and common user-response metrics. As Nicole Braley, CMO of Inception, explores, it requires aligning brands with patient experience, tuning employee experiences, and diligent journey mapping. "Patient-centricity" is nuanced and variable. Nic also shares how it takes different shapes across different brands and experiences.
- When you bring a farm-to-table ethic to the QSR market, be ready to think outside the box. Farmer Boys's Senior Director of Marketing, Daisy Alvarez, reflects on lessons learned from its unconventional approach to unconventional fast food. From challenging customers to post chicken dance videos to branded GIPHYs, from making drive-thru a differentiator to mapping the different needs of a younger demo against a more optimized menu.
